Overview
MenPen is a fast-growing men's grooming brand known for its viral eyebrow-filler pen. With strong TikTok traffic and rapidly scaling DTC growth, MenPen needed a way to increase first-time buyer confidence and reduce hesitation on their PDP. Visitors liked the idea — but they couldn't visualize whether the shade, density, or finish would actually look natural on them.
Challenge
MenPen's product page had high traffic but conversion was bottlenecked by uncertainty. Shoppers were curious but hesitant — they didn't know how the pen would look on their specific brows. Would it look natural? Would the shade match? Would the result be too strong or too subtle?
This uncertainty created a bottleneck: shoppers believed the product worked, but they couldn't trust it would work for their specific face.
Solution
MenPen implemented Gleame directly into their PDP, giving shoppers a fast, realistic, and shade-accurate preview of how the Men Pen would look on their own brows.
This instantly removed hesitation:
- Visitors uploaded a selfie and saw fuller, cleaner brows in seconds
- They compared shades and visualized the finishing effect
- They gained confidence that the results would match their expectations
No friction. No instructions. Just a native-feeling PDP enhancement that clarified the value instantly.
Results
Over a 10-day controlled test (8,343 visitors, 364 orders), Gleame delivered a 13.22% lift in conversion rate and a 9.17% lift in revenue per visitor. These improvements were validated using Intelligems and project meaningful monthly incremental revenue for MenPen.
Takeaways
MenPen shoppers weren't skeptical of the product — they were skeptical of how the results would look on them. That uncertainty suppressed conversion, especially from cold traffic and first-time buyers.
Gleame eliminated this friction in less than a second. Shoppers uploaded a selfie and immediately understood the value: cleaner, sharper brows that still looked natural. The transformation didn't feel exaggerated — it felt believable.
That “Oh — this actually looks good on me” moment was the unlock. With hesitation removed, Gleame helped unlock a 13% conversion lift validated by testing, RPV increased, and MenPen generated hundreds of incremental orders each month from the same traffic.
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