Haven

Haven is a fast-growing skincare brand specializing in barrier-supporting serums and moisturizers. Their customers weren't short on interest — but they were short on proof.

Skincare buyers wanted to know: “Will this actually work on my skin?” Generic before/afters and typical PDP content weren't answering that question clearly enough.

Haven needed a way to show believable, personalized outcomes without redesigning their PDP or complicating the buying journey.

Haven's PDP traffic was strong, but their conversion rate stalled due to a predictable set of hesitation patterns:

• High PDP bounce from shoppers unsure if results would apply to them
• Visitors doubting whether the serum would work for their specific redness, dryness, or sensitivity
• Before/after photos that didn't meaningfully move conversion
• No scalable way to demonstrate product efficacy without breaking the brand aesthetic

The bottleneck wasn't demand — it was uncertainty. Shoppers needed clearer, more personalized proof before committing.

Haven implemented the Gleame AI Preview widget directly on their PDP — no redesign, engineering cycles, or dev hours required.

Customers could:

• Upload a selfie
• See a personalized 30-day transformation using Haven's barrier-supporting formulas
• Visualize improvements in redness, texture, radiance, and hydration
• Experience a low-friction validation moment right before purchase

Haven's results were exceptionally strong across all acquisition channels:

• +106% Lift in Conversion Rate
  Doubled PDP performance from shoppers who engaged with the widget.
• +111% Lift in Revenue Per Visitor
  Clearer pre-purchase confidence led to deeper cart engagement and higher order economics.
• +120% Lift in Profit Per Visitor
  Higher-quality revenue driven by increased purchase likelihood and improved SKU certainty.

Haven's shoppers didn't need more education — they needed verification. Gleame delivered a personalized “yes, this works for me” moment that overcame the core objections Haven couldn't fix with copywriting alone:

• It replaced skepticism with a visualized future outcome
• It aligned perfectly with skincare buyer psychology (proof > claims)
• It answered the only question that mattered: “Will Haven improve my skin?”
• It did all of this without introducing friction, clutter, or brand disruption

When conversion lifts exceed 100%, it's rarely a gimmick — it's the removal of a structural purchase blocker.