BioTech Beauty

BioTech Beauty is a multi-category beauty brand offering both skincare and color cosmetics. With a wide range of shades and formulas, their catalog appeals to a broad audience — but that breadth also created hesitation.

Shoppers browsing their PDP couldn't easily picture how a serum would improve their skin over time, or whether a shade would actually suit their complexion. BioTech Beauty needed a way to make the product experience personal and immediate without slowing down the buying journey.

BioTech Beauty had strong PDP traffic but faced two distinct conversion blockers across their product lines:

• Skincare: shoppers couldn't visualize gradual results like reduced redness, smoother texture, or improved hydration
• Makeup: customers hesitated on shade selection — swatches alone weren't enough to commit, especially for first-time buyers

Static product imagery and generic before/afters weren't closing the gap. Shoppers needed to see themselves in the product before they'd buy.

BioTech Beauty implemented Gleame across both their skincare and makeup PDPs, giving shoppers two types of AI-powered previews:

• Skincare results previews showing realistic improvements in texture, tone, and clarity
• Makeup shade try-ons letting shoppers see exactly how a color looks on their face before purchasing
• Both experiences were native to the PDP — no redirects, no friction

The implementation was seamless. No dev resources, no redesign. Just a widget that made the product feel real before checkout.

Across 6,202 visitors, BioTech Beauty saw significant improvements in both conversion and revenue:

• 20% lift in conversion rate from shoppers who engaged with the AI preview
• 22% increase in revenue per visitor — higher confidence led to larger carts and fewer abandoned sessions
• Both skincare and makeup categories saw measurable improvement

BioTech Beauty proved that Gleame works across product categories — not just skincare or just makeup, but both. The common thread was the same: shoppers needed to see themselves in the product before they'd commit.

For skincare, the preview answered “will this improve my skin?” For makeup, it answered “will this shade suit me?” In both cases, Gleame replaced uncertainty with a personalized, believable preview that moved shoppers from browsing to buying.

A 20% conversion lift and 22% revenue increase across 6,202 visitors confirms that when shoppers can visualize their outcome, they buy with confidence.